a well dressed man

January 31, 2012 | By Shannon Kelly

{image: JCrew.com}

Can a suit inspire a store?

J.Crew has announced plans for a new menswear concept store called The Ludlow Shop, named after its popular Ludlow men's suit, according to Women's Wear Daily.

It will offer a full assortment of suits along with Thomas Mason shirts, Italian cashmere, a large shoe assortment and neckwear. “The Ludlow suit has become a business unto itself at J. Crew,” said Millard “Mickey” Drexler, CEO of J.Crew Group Inc.

The New York City outpost will have suit experts, on-staff tailors, and will offer courier delivery and monogramming. Retail prices will range from $400 to $1500. The Ludlow development team will also launch one to two additional suit models and is focusing on the ancillary haberdashery items.

Though there are currently no plans for more Ludlow stores, Drexler said: “I never use the word ‘rollout’ as much as ‘evolving.’ We will give this an opportunity to show itself in an important way. Ask me again in three or six months. We could add Ludlow shops to more existing J. Crew stores.”

We love how this new concept builds on the successes, outlined in the January 2011 post don't forget men$wear, the brand has established in this category.

The sport of concept stores has clearly gone co-ed.

Tags:

menswear