While most shoppers might be turned off by this type of merchandising, it's obvious from the previous versions — all of which are sold out — that the concept connects with an affluent customer willing to spend $330 on a lifestyle sans actual product photos.
eBay Head of Buyer Experience Carrie Bienkowski said: “By pairing views of social communities with eBay’s own vast selection of top Christmas gifts and mobile expertise we hope to give shoppers lots of inspiration and put a little bit of fun into Christmas shopping. Mobile technology is a catalyst for retail growth and is changing the way we shop. Consumers now carry a global showroom in their pocket and are increasingly as inclined to seek recommendations online and shop mobile as visit the high street.”
Research from the company shows Augmented Reality and 3D technologies could boost the retail industry by nearly $4bn by 2014.
While a Maison Martin Margiela-Ligne 13 Claustrophobic notebook is certainly unique, we’re particularly intrigued at how the brand is banking on cross-pollination from locals and travelers in a hotel setting to push sales.
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