social mobile gifting
May the fourth be with you...
 
CULTURE
 
 
  • Wrapp brings social mobile gifting service to the U.S. via Tech Crunch.
  • The iPad revolutionizes iconic Hotel Bel-Air's room service via USA Today.
  • Hue-tastic: Big Apple's new taxis are 'apple green' via New York Post.
 
FASHION
 
FOOD
  • Feast your eyes on the Pretzelnator, the first crowdsourced burger at McDonald's via Ad Week.
  • What's hot on food trucks: Portable, customizable, and innovative dishes via Nation's Restaurant News.
  • Email rules social media, even for fans via Restaurant Hospitality.
 
 
People's Pops
People's Pops
 
We've long been fans of the DIY ethos of People's Pops. With flavors like Raspberries & Basil, Peach & Bourbon, and Cantaloupe & Tarragon — the concept championed seasonal creativity while remaining loyal to their brand.
 
Launched as a one-day experiment on a hunch in 2008, partners Nathalie Jordi, David Carrell, and Joel Horowitz mark their fourth summer in business with four stores, four flea/farmers market locations across New York City, and the national release of their book People's Pops: 55 Recipes for Ice Pops, Shave Ice, and Boozy Pops from Brooklyn's Coolest Pop Shop on June 5th.
 
Our first pop-in (pun intended) occurred at the Chelsea Market in September of 2010 as we rushed from Milk Studios with our pals from butter LONDON during New York Fashion Week. The combination of nectarine + jasmine was almost as clever as the counter constructed out of popsicle sticks.
 
Power to the pop peeps.
 
food trends
 
Korean food has a reputation for popping-up in the most unique places...
 
On the heels of two reports on the popularity of Korean food in America (see big. bold. Korean. & food trends by way of The Simpsons), we learned about an interesting project in Berlin, Germany from our pal Mandie O'Connell: Dr. Rhee's Food Lab.

Equal part art installation and community curation, the one week bartering pop-up store opened during the season in which Baechu Cabbage Kimtschi is traditionally made in Korea aiming to secured personal cultural artifacts of equivalent value from various cultures in the city in exchange for "the national treasure of Korea".
 
 
The exchange of 60+ portions between customers and the Dr. Rhee's Food Lab brand was then documented online in real-time so followers could understand the specific reasons which a specific object was displayed. View the complete catalog here.
 
A collaborative project from visual artist Kate Hers and scientist Hanjo Rhee, we love how the exhibition engaged community prior to opening via Kickstarter funding and again throughout the event — linking food to cultural identity.
 
{special thanks to artist/Berliner Mandie O'Connell}
 
Versace H&M
Quick and easy, never cheesy...
 
RETAIL
{image: H&M}
 
 
FOOD
 
CULTURE
 
photo courtesy of 20th Century Fox
 
 
We have a feeling that The Simpsons' episode The Food Wife has ruffled some food feathers.

Regardless of opinions, we would like to point out that the show hit on a variety of trends and influences — the intersection of various cuisines, popup food culture, and the ongoing conflicts between new media, traditional media, and chefs.

Writers captured the growing obsession with all things culinary in the song, Blogging a Food Blog, which was an homage to Empire State of Mind by Alicia Keys and Jay-Z. Grub Street interviewed Simpsons Executive Producer Matt Selman, who shared some of the lyrics:
 
I'm throwing down mad foodie game, knowing all the chefs' names
Rolling into K-Town for beepin' boppin' bulgogi
The hotties I chill with are sriracha and kimchee
Housemade terrines, my ducks are always confit
I braise with a billion more BTUs than I need
I cook a Thanksgiving turkey in a trash-bag, sous vide
Afumatoare in Brindisi Fed-Exes me salami
Don't scoop me gelato unless it's got umami
I'll be "Frank" like Bruni, "Ruthless" like Reichl "Wiley" like Dufresne, and when I take the mike, I'll Rhyme about radicchio, criticize Colicchio
Every pub is gastro, and all my beef carpaccio
 
We love all of the Korean food references.
 
Watch the video of the song here or download the full The Food Wife episode.
 
 
{source: Grub Street}
 
Unlike many European countries who have imported and mainstreamed cuisines from former colonies, America has has waited for it's immigrants to open their restaurants and fight their way into our stomachs. It's not surprising that it's Korea's turn at the plate.
 
Thanks to the success of food trucks such as Koji, Marination, and Korilla BBQ, Korean food is on American's radar due to it’s bold, unabashed flavors and the cuisines ability to create a mash-up of Asian and non-Asian flavors.
 
Revel
Revel serves up Urban-style Korean comfort food in Seattle, WA.
 
In the realm of fusion flavors, Korean food embodies everything Americans love most. The flavors of bulgogi (currently listed as #23 on CNN’s 50 Most Delicious Foods Readers Poll 2011), kimchi (#12), kalbi (#41) and bibimbap are big and exciting to the palate and blend well with flavors we know without being too exotic to comprehend. 
 
It also occurred to us while listening to recent commentary by Frank Deford, that the cultural attraction of football, our most popular sport, is also reflected in American food trends. The restraint (craft) vs. intensity (flavor) correlates to our nations desire to build things with awe-inspiring tenacity, power, and lack of subtlety. The sport is action packed, like block-buster action movies, combining a myriad of stop-and-go themes to capture our increasingly divided attention.
 
Adding fuel to the Korean food explosion is the addition of fermented condiments. Kimchee offers a new spin on pickled foods combined with relatively newly discovered health benefits while the red pepper paste kochujang maps well to our obsession with ketchup-like sauces like sriracha and tabasco.
 
 
 
On the bookshelf and on the small screen, Marja Vongerichten, Korean-born wife of Jean-Georges Vongerichten, is making traditional Korean recipes accessible to the average American with the cookbook The Kimchi Chronicles: Korean Cooking for an American Kitchen (August 2011) and a corresponding PBS series The Kimchi Chronicles featuring her chef/restaurateur husband.
 
Other trend indicators include restaurants like the upscale TriBeCa outpost Jung Sik, newcomer Kristalbelli (opening before Christmas in NYC), and Danji— the first Korean restaurant to earn a Michelin star.
 
We look forward to seeing this trend fight it's way into the mainstream.
-
Authors note: Special thanks to Leslie Kelly for recommending that we lunch at Revel. Without her, the threads and evolution of this post would not be possible.
I Love... Cosmetics
{photo: WWD}
 
Beauty brand I Love... Cosmetics took to the streets of Manhattan in a food cart to mark the launch of its fruity skin care products to Duane Reade shoppers. According to WWD, the promotion attracted upwards of 700 people on September 29th- with lines wrapping around the drugstore for freebie treats which included samples and gelato.
 
The idea works because the products incorporate fragrances, flavors and colors that link nicely with gelato flavors Mango & Papaya, Coconut & Cream, and Strawberries & Milkshake. No information was available regarding the brand of the gelato or if the flavors were custom mixed for the events. 
 
This is the first foray by the British import, I Love... Cosmetics, into the US market.
 
{source: WWD.com}
the top hits, wins and errors in the marketplace...
 
CULTURE
Global Social Media
{image: GlobalWebIndex.net}
 
- Differences in online customs and culture from developing along geographic borders. {Mashable}
- Infographic: Top Ad spending by category and social media ranking for mega brands. {AdAge}
- What Luxury Brands Have Learned About Social Media in 2010 {FashionablyMarketing.me}
 
FASHION
- The rising popularity of niche-shopping sites creates opportunities for female entrepreneurs. {Bloomberg}
- Why Ron Johnson’s new job with JC Penny has nothing to do with retail. {Retail Prophet}
- Odd collaboration of the week: True Blood X Hammit Leather handbags inspired by Sookie, Eric, and Lafayette. {The Possessionista}
 
FOOD
Healthy Vending
{photo: freshvending.com}
 
- Healthy foods vending machine operator cashing in on the trend towards healthier eating. {Sign On San Diego}
- Angry Birds franchise launching an egg-centric family cookbook. {Washington Post}

Bits, bytes and bites we have selfishly devoured this week...

FOOD

{image: Gilt.com}

  • Gilt Taste, a new division of Gilt Group, launched with artisanal hard-to-find foods and Ruth Reichl at the helm as the editorial adviser.
  • According to industry data, home canning product sales have risen nearly 35% over the past three years as the trend continues to gain momentum.
  • Pop-up originator Guerrilla Culinary Brigade sets down permanent roots with a modern American brasserie and sushi bar called Co-Op Food & Drink.

 

FASHION

  • Prada secures approval for $2bn initial public offering in Hong Kong.
  • Royal Wedding provided only a temporary boost to UK retailers.
  • “The automobiles have always been an enriching element for me — when I think of the steel rivets, the curve of the engine or the finishings in tactile leather,” said Ralph Lauren in this article to the NYTimes. Do you agree with him?
 
 

CULTURE

{image: Starbucks Coffee Company}

The Un-Curry Table

{image: The Un-Curry Table}
 
Chef Kaumudi Marathé explores 13 states in India with 13 regional dishes starting April 30th at The Un-Curry Table pop-up restaurant in LA.

"Criss cross the country from Maharashtra and Goa to Uttar Pradesh and Nagaland to experience the culinary riot of cultures, religions and flavors that is India!"
 

We've been watching global trends and the influence and inspiration from India since Slumdog Millionaire tipped the cultural scale and Indian beauty entrepreneur, Shahnaz Husain, was featured in the Wall Street Journal.

This pop-up marks another interesting twist on how and when trends evolve into mainstream reality.