- Popup rides: Glamour has teamed up with YSL and Lancome to offer free taxi-shops for Fashion Week. Just download the app and swipe your mobile phone to snag your very own beauty cab.
- Don't forget men$wear: Ace Hotel teams up with Martin Greenfield Clothiers for a two-day bespoke pop-up tailor service.
- Charming presentation: Lauren Moffatt sent her models back to school for Fall.
- Product launch: Miu Miu has created a limited-edition bag collection to fete Fashion Week.
Inside, Butter LONDON has set up shop with waterless nail services and 3-Free lacquers in the seasons most coveted colours while Bleach London (clients include Florence Welch, Pixie and Peaches Geldoff, and Alice Dellal) rocks the epic “dip-dye” treatments.
If primping is not your thing, re-fuel at Blue Bottle Coffee or check out the Creatures of Comfort newsstand. There's a little bit of everything— from mags to VitaCoco; Proper Attire condoms to roll-up ballet flats; Luna bars to mini's of Kanon Organic Vodka.
Open 10 am to 8 pm during NYFW.
- The Alexander McQueen retrospective that just opened at the Metropolitan Museum of Art in New York is the Costume Institute's most popular exhibition ever.
- Guerrilla gardening goes mainstream with the Kabloom SeedBom.
- Missoni is the next brand to partner with Target on a 400 piece collection to debut September 13, 2011. We predict a NYC event and/or pop-up to coincide with Fashion Week & Fashion Night Out.
- Catch the London Olympics fever before the Anglomania trend peeks: Stella McCartney unveils adidas Olympic collection in fashion film.
- The Southern California companies that outfit and customize catering trucks (or lease them out) enjoy a boom as the food truck trend spreads throughout the country.
- Innovative punches that will make your Granny blush.
- Startup Tabbedout, a platform that allows you to pay your restaurant or bar tab with a smartphone, has raised $3.7 million in additional funding from New Enterprise Associates to complete the company’s Series A round of venture funding, totaling $5.75 million.
- This week in temporary dining, 15-year-old wunderchef Greg Grossman applies his molecular gastronomy know-how to a four-course dinner inspired by the works of Koons, Hirst, Lichtenstein, and Murakami.
- More than 50% of online consumers purchased more private label brands during economic downturn & 91% said they will continue to do so when the economy improves.
- Vending machines that guess your age and sex (via PSFK).
- Research: Fast feeders serve up fresh buzzwords like: "Wholesome. Fresh. Natural. Local. Premium."
- Going Deutsch: Berlin Currywurst, German street food comes to LA LA Land.
- Worth reading - How Luxury Brands Should Approach Social Commerce.
- Rumor: HBO creating "Sex and The City" show for men.
- Social Media’s evolving role in Fashion Week (we thought making a fuss about bloggers in the front row was so 2009)
We weren't the only ones struck by the beauty and charm of Britt Maren- the 20-year-old Texan model who opened and closed Alexander Wang’s stellar spring 2011 collection last month (seen above posing for our camera's after her A. Wang nail treatment from our client butter LONDON).
Starting tomorrow Vogue.com will premiere her behind-the-scenes "confessional series” from New York Fashion Week. Shot in two-parts, the film charts Maren’s transformation from girl-next-door to icy beauty, and is a candid first-person report of the dizzying excitement that comes with a fashion show. “Instead of doing the traditional backstage video, we wanted to do a more intimate portrayal,” he says. “I like that this is the experience of one girl.”
Catch the first episode of the series on vogue.com tomorrow and the second part on Thursday.
Special thanks to butter LONDON, Beauty.com & Lalo Creme (editor extraordinaire)!
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