We love the retailer’s take on combining lifestyle objects with one important statement piece. This standout presentation is an example of marketing, brand, and creative collaboration that is relevant to multiple trends in food, fashion, and consumer packaged goods.
While most shoppers might be turned off by this type of merchandising, it's obvious from the previous versions — all of which are sold out — that the concept connects with an affluent customer willing to spend $330 on a lifestyle sans actual product photos.
- For the first six months in 2012, a study by NPD Group showed an 8% increase in prestige makeup sales in US department stores.
- LVMH’s perfumes and cosmetics business group reported organic revenue growth of 8% for the first nine months of 2012. The company's selective retailing business group, which includes Sephora, achieved organic revenue growth of 14% for the first nine months of 2012.
- The Estée Lauder Companies Inc. reported a strong financial performance for the fiscal year ending in June 2012 with net sales of $9.71 billion, a 10% increase compared with $8.81 billion reported in the prior year. The company’s strongest divisions in terms of growth year-over-year include: hair care (+100%), skin care (+14%), makeup (+10%), and fragrance (+3%)
- The male grooming category has demonstrated a consistent performance throughout the recent years of economic instability, having increased its global revenues by an average of 6% per annum since 2006, to reach close to $33 billion in 2011.
- Selfridges launched its largest-ever 5,000 square foot beauty project, The Beauty Workshop, in September. The concept showcases 50 new brands and has treatment rooms for personalized services. Employees are trained to work across a variety of brands and are employed by Selfridges rather than by brands. “If every woman emptied her makeup bag on the table, there would be a variety of products — there is no brand loyalty,” said Jayne Demuro, Selfridges’ Head of Beauty. “This is about giving the customer what we think they want, and it’s about offering our customers choices.”
- Harvey Nichols is looking for more locations for a new specialist boutique, Beauty Bazaar, and is planning on introducing beauty product vending machines in its department stores in 2013.
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