Smart Commerce has a new companion: The Inspiration Corridor.
France-based Klépierre and DigitasLBi Paris have created large touchscreens using facial and body recognition, as well as purchase history, to suggest personalized items within a store or mall. Watch the video to see a demonstration.
Using infrared Kinect cameras and video analysis, the system identifies age and gender, while evaluating the colors of clothes the shopper is wearing, to display recommendations. The corridor also accepts barcodes from already purchased clothing for immediate tailored suggestions for styling and accessories.
If an item is selected on the touchscreen, Apple iBeacon and indoor GPS will give them directions to the item location based on real-time inventory by synchronizing with the Klépierre mobile app.
While a walk-in wardrobe might not be for those who love to window shop, it certainly helps expedite the purchase process for customers on-the-go, while assisting retailers in cross-merchandising relevant products. We’d love to see Klépierre take the concept one step further by displaying multiple brands of one style so that customers can sort by price.