- Over nine in 10 men use some sort of grooming products today.
- The men’s grooming industry generated $964 million in U.S. department store sales in 2011, an increase of 11 percent compared to 2010.
- Facial cleansers (excluding bar soap), facial lotions/moisturizers, and lip products are the most commonly used products among male facial skincare users.
- Men’s facial skincare grew 11 percent in dollars in 2011.
While most shoppers might be turned off by this type of merchandising, it's obvious from the previous versions — all of which are sold out — that the concept connects with an affluent customer willing to spend $330 on a lifestyle sans actual product photos.
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