Agyness Deyn in Here
On the success of innovative film collaborations by NOWNESS to portray the LVMH brands (and cohorts) with a differentiated light, we predict more brands will invest in brand-building video content to elevate the customer experience.
 
Case in point — The Luxury Collection original short film, “Here,” directed by Luca Guadagnino.
 
 
The film was produced by Academy Award winner Tilda Swinton and Waris Ahluwalia (the brand’s newest Global Explorer) and reunites Ahluwalia with Guadagnino, the director of their Golden Globe-nominated film, I Am Love, to offers a glimpse into the hidden treasures and iconic properties across the United States.
 
Starring Agyness Deyn, the short explores the beauty of three destinations set to music by Jason Schwartzman and Woody Jackson.
 
The brand's mantra, "Life Is A Collection of Experiences. Let Us Be Your Guide," led the creative direction for the team to explore the unexpected joys of a cross-country journey. With romantic undertones, the ethereal, dreamlike sequence feels part Alfred Hitchcock tribute as the character uncovers clues along the adventure.
 
We love the poignant storyline as a tactic for communicating escapism in a modern technologically charged culture.

{source: Betsy, WWD, The Luxury Collection}
 
This artful alternative to the standard weather forecast collateral brought a smile to our face during occasional thunderstorms in Paris. A charming, lovely, and simple interpretation of a tired hotel classic.
 
Find more Trendscaping™ snapshots like this by following us on Instagram.

{photo: Pavillon des Lettres}

As the economic climate has changed, so have travel habits. The modern traveler is looking for new lifestyle experiences such as one-of-a-kind vacations and cultural encounters with strong tendencies towards eco-consciousness, wellbeing and mindfulness.

Special vacations for booklovers are evolving beyond a tours of Keats-Shelley house in Rome or Robert Burns birthplace in Scotland with reading retreat packages using literary inspirations in spatial design. Notable high-end hotels who have embraced and evolved this trend to meet consumer demand or highlight design aesthetics include...

{photo: The Mercer Hotel}

Often hailed as the first hotel to offer "loft living" in 1997, The Mercer Hotel's Christian Liaigre designed lobby, featuring high 14-foot ceilings, a library of books for guests to borrow, and low, plush, intimate seating, doubles as a late-night lounge for it's SoHo guests.

{photo: The Library Hotel}

The Library Hotel, in Koh Samui, Thailand, offers a range of activities related to reading as well as an impressive library. Travelers can spend hours and hours reading on the beach, by the Pool, at the Restaurant. The owners, designers and architects involved in the project boost that "The unit of library by the beach serving as the biggest library for beach resorts."

{photo: Pavillon des Lettres}

Pavillon des Lettres Hotel in Paris pays homage to French and international literature. Each of the 26 rooms takes a theme based on a letter of the alphabet and inspiration from a poet or writer. Walls feature extracts from authors like Shakespeare, Voltaire and Zola.

Like the slow food movement, the slow travel ethos is growing among well-educated, cosmopolitan travelers - fusing travel with culture, architecture, art, design and reading.

{image: DailyCandy.com}

I'm overjoyed to announce that two (perhaps three) of my travel commandments were used on the 1/3/07 of DailyCandy- Do as You Say.
 
I'll give you a hint as to which ones I wrote by explaining a bit about my travel background prior to submitting: I was in Italy on my honeymoon last September when I saw Anna Wintour at a converted 15th century convent & can assure you that our party was dressed for the occasion.
 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Hector was the rent-a-fish at the SoHo Grand Hotel in New York in June of 2000. The SoHo Grand is one of the many hotels across America that allows pets or offers you a free companion for your stay. It was only the beginnings of the pet craze- custom accessories, hotels, designer treats for animal family.