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fashion bites: NYFW news

February 9, 2012 | By Shannon Kelly

Top picks from a plethora of happenings rocking the New York this week...

{photo: Racked.com}

Popup rides: Glamour has teamed up with YSL and Lancome to offer free taxi-shops for Fashion Week. Just download the app and swipe your mobile phone to snag your very own beauty cab.
Don't forget men$wear: Ace Hotel teams up with Martin Greenfield Clothiers for a two-day bespoke pop-up tailor service.
Charming presentation: Lauren Moffatt sent her models back to school for Fall.
Product launch: Miu Miu has created a limited-edition bag collection to fete Fashion Week.

See something worth sharing during New York Fashion Week? Tweet us a tip or photo.

Tags: promotion, FW2012, NYFW, menswear, popup retail, limited time offer, fashion week, nyc, SmartCommerce

news bites: 3.11.11

March 11, 2011 | By Shannon Kelly

Tantalizing cultural goodness...

FOOD
- This week in temporary dining, 15-year-old wunderchef Greg Grossman applies his molecular gastronomy know-how to a four-course dinner inspired by the works of Koons, Hirst, Lichtenstein, and Murakami.
- More than 50% of online consumers purchased more private label brands during economic downturn & 91% said they will continue to do so when the economy improves.

{photo: Springwise.com}

- In-store Kraft kiosk recommends recipes based on your face (kinda creepy use of technology).
- Vending machines that guess your age and sex (via PSFK).
- Research: Fast feeders serve up fresh buzzwords like: "Wholesome. Fresh. Natural. Local. Premium."
- Going Deutsch: Berlin Currywurst, German street food comes to LA LA Land.

FASHION
- Worth reading - How Luxury Brands Should Approach Social Commerce.
- Rumor: HBO creating "Sex and The City" show for men.
- Social Media’s evolving role in Fashion Week (we thought making a fuss about bloggers in the front row was so 2009)

- So into "Wallis" (named after Duchess of Windsor) - a custom color by our client, butter LONDON, from NYFW. So chic.

Tags: food, popup food, private label, new media, vending, marketing, promotion, social networks, fashion week, butter LONDON, FW2011, NYFW

news bites: 1.10.11

January 10, 2011 | By Shannon Kelly

FOOD + FASHION
- Missing your champagne flute? Use a Louboutin like Uma & Quentin Tarantino.

FASHION
- World News picked up our little butter LONDON guerrilla fashion week video of Nonie Creme with Vena Cava.
- Days after our post about the importance of men$wear, WWD reports that men's wear is back. We're feeling validated.

RETAIL
- In Denver, a pop-up store and support for local creatives partners with the Denver Office of Cultural Affairs to bring free co-working space, networking opportunities and grants for creative entrepreneurship. {via Springwise}

FOOD
- Cool innovation: Smart wrapping developed to detect 'off food'.
- Short-term leases give chefs/entrepreneurs an opportunity to test concepts and innovate.

Tags: fashion week, popup food, popup retail, past/current client, beverage, menswear, fashion, restaurants, food

NYFW backstage video: Talking nails at Alexander Wang

September 21, 2010 | By Shannon Kelly

Tags: nyc, S/S 2011, nail trends, Nonie Creme, NYFW, fashion week

Live from New York Fashion Week

September 9, 2010 | By Shannon Kelly

Day one of a Fashion Week that promises to be amazing...

Today we were backstage with our client, butter LONDON, for the Spring/Summer 2011 Vena Cava (above) & Jen Kao runway presentation.

Our calendar is full so in the meantime, please follow us on twitter, check in with MILK Studios or check back the week of the 20th for more in-depth insights from NYC.

Tags: nyc, past/current client, Vena Cava, S/S 2011, NYFW, fashion week

Alexander Wang fall video campaign

August 11, 2010 | By Shannon Kelly

Branded videos are the latest new media strategy for brands/designers like Chanel and Tom Ford. Today, we caught word from WWD that one of our favorite designers from F/W 2010 Fashion Week collaborated with photographer Craig McDean, stylist Karl Templer and creative director Fabien Baron.

“This is our way to sum up the season in a different light other than the show,” said Wang to WWD.

We agree.

The abstract feeling with wind and newspapers flying all over the place is a moody and seductive opposition to the Wall Street vibe that inspired Wang’s fall collection. We love that he choose to highlight the Alexander Wang global brand instead of a singular seasonal theme.

Tags: new media, promotion, marketing, entertainment, fashion, Alexander Wang, NYFW, fashion week, F/W 2010

news bites 2.23.10

February 23, 2010 | By Shannon Kelly

We're interrupt our Fashion Week enthusiasm to share news that has caught out eye...

FASHION
- In its first major push globally, J. Crew announced that an edited selection of products and exclusive styles and colors will be featured on Net-a-porter’s Web site starting in mid-May (currently, J. Crew is available only in North America and Japan).
- Union Jack products are the latest shopping craze.
- Is Katie from Racked the new Tavi? We don't think so but we'll mention her anyway.
- It's an animal house at BCBG.

+
FOOD
- Chef Ferran Adria said his restaurant, elBulli, will become a "foundation for avant-garde gastronomy lovers" in 2014.
- Tomato-gate? Former CEO of SK Foods charged with running his company as a criminal racketeering enterprise for more than a decade.
- The world's first open source restaurant opens: guests can dine and receive instructions for preparing everything they see, eat and use within the location.
- Midtown might be "gripped by the Pizzacone" (via Eater NY) but we spotted it first in 2006.