IKB Trendscaping
 
Yven Klein Blue is our latest obsession.
 
Named after the French artist who retained the brilliance of a pure blue pigment suspended in linseed oil in the 1957 exhibition ‘Proposte Monochrome, Epoca Blu’, this lapis lazuli shade – also known as International Klein Blue (IKB) – conveys the purity of Madonna’s robes and richness of discovery.
 
Saturated and homogenously stained, Klein’s vibrant “Pop Art” creation feels very relevant in the absence of daylight as the nights begin to shorten and the promise of spring is near.
design trends
cosmic trends
 
In honor of the weekly social media posting trend and hashtag game, Throwback Thursday, we’re getting nostalgic about the Sagrada Família in Barcelona, Spain. The cosmic neutral palate, hypnotic shapes of the decorated ceiling, and ornate pillars built to resemble trees of Antoni Gaudí’s masterpiece still captivate the imagination. 
globetrotting
 
After over 15,000 miles in planes, trains, and automobiles – we’re back.
 
You can view photos from our travels to Corsica, France; Seville, Spain; Gothenburg and Stockholm, Sweden; and Healdsburg, California, USA here or here.  
 
We will add new cultural insights from the journey as soon as we finish categorizing themes, downloading hi-res images, and cross-referencing notes. Watch this space. 
color evolution
Fall Trendscaping
 
“I found I could say things with color and shapes that I couldn't say any other way... things I had no words for.”
― Georgia O'Keeffe
Be on the lookout for the saturated dark tones of the artichoke flower this fall. 
 
As a keen observer of the intersection between food and fashion industries we couldn't resist capturing this visual merchandising moment: Simple and Crisp orange slices frolicking in Anthropologie.
 
Explore the trend evolution of Food x Fashion within these ten crucial Trendscaping™ posts. 
  1. A sea of pink as elegant as it is delicious. Reassess Róse
  2. Social journeys that capture culture. Reexamine the Walking Stories.
  3. A limited edition collaboration from Erin Fetherston that's perfectly sweet. Rethink Biscuits on the Runway
  4. Monochrome merchandising and customer friendly assortments. Resume the Window Displays from Italy.
  5. Jewelry in gluten-full miniature from Monaco. Reconnect with Miss Bibi.     
  6. A gossip-worthy moment at the world's largest confectionery emporium.  Reopen a fashionable Product Placement.
  7. Three short films about the whimsical life of a dessert-obsessed girl. Review Candy L'Eau
  8. Economic change that's gratify beyond an impulse purchase. Review Basics are the New Black
  9. Stylish picnic gifts that embrace history and Britishness. Repeat Designer Hampers from 2008.
  10. A statement for modern life, depicting the conjunction of high low. Revisit Supermarket Chic
Color trends
Blondehouse Econoline
 
The quintessential surf aesthetic is summer’s unstoppable trend. Forget the “beach bunny” image and tap into the vitality and fearlessness of wave-taming subcultures with the perfect contrast to sun-drenched beaches – brilliant neon turquoise.
 
Synonymous with road-tripping revelry, nostalgic sensibilities remain relevant as ever amongst hard-edged summer imagery. This vibrant hue, a deviation of harmonious blue known as being the color of communication and self-expression (hello, Twitter logo), is the perfect seasonal embellishment.
 
Take it for a drive. 
 
Liu Jo windows
Color craft is part of a merchandiser’s ability. Certain product stories are enhanced by color and arrangements are well thought out so as to minimize confusion. For example, it is well known that certain shades of blue and green, in combination with black, should be presented in a customer-friendly arrangement that allow each color to be distinguishable from the other – reducing mix-ups, accidental purchases, and ultimately returns.
 
merchandising by color
 
In contrast – literally – to this school of thought are the window displays at Liu Jo. Spotted in Rome, this still life photographic arrangement in pale pink is a trend in both color and form. Possibly inspired by the work of Carl Kleiner and Evelina Bratell’s work on the  Ikea baking cookbook  Hembakat är Bäst (Homemade Is Best), Things Organized Neatly’s clever Tumblr feed, and Swedish installation photographer, Helga Steppan’s See Through series, the simplistic display is visually refreshing in comparison to the others near the Via del Corso.
 

We love the retailer’s take on combining lifestyle objects with one important statement piece. This standout presentation is an example of marketing, brand, and creative collaboration that is relevant to multiple trends in food, fashion, and consumer packaged goods.   

 
blue trends
Blue colorway
 
In times of transition, blue represents a sense of calm and has a very positive association, making it a very safe global color. Water and sky ground the landscape, bringing forth a sense of transparency, balance, and interaction. 
 
August feels very much like a blue month. The diverse shade range coupled with the clean, digital aesthetic - is summer's last dynamic and vivid statement before fall approaches. Remember that in 2014, when this "it" color brings harmony to passionate palettes. 
 
 
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UPDATE 9.4.12: Pantone's top colors for spring 2014 include various shade of blue. 
 
Color Trends
Rose
 
Last week we realized that our Instagram feed was punctuated by a sea of pink tones. 
 
The biggest problem with trend forecasting is that sometimes you forget how much you love a color until it's finally arrived (more than a year after our initial report). Such is the case with a chalk-dusted pastel pink  which has become the new neutral in fashion and a sign of spring on global wine lists.
 
Rosé
 
We rediscovered rosé as a grown up version of "blush" many years ago in Paris but, it took time for the color to gain cultural relevance. Perhaps the hue has been damaged by a series of memorable pinks in the 1970s and 1980s, including Sutter Home's "White Zinfandel" and Mary Kay cosmetics. But consumers are finally willing to channel the iconic grace and elegance of Jackie Kennedy in the 1960s.
 
The cause/effect in the popularity of oxblood last fall sets the stage for a washed out pink as a counterbalance to statement pops of color. A milky peony is also a nostalgic ultra-femme alternative to overtly eager pinks that are so commonplace in the lingerie and teen market. 
 
It takes more than optimistic thinking to track and edit relevant trends before they're commonplace. Contact us to take the guesswork off of your plate. 
Orgami Street Art
 
Mademoiselle Maurice is a 28 year old French artist that caught our attention.
 
She works in a variety of different mediums — from paper (origami) to yarn (crochet) — to create non-permanent colorful art. Each piece is a naive works at first sight based on the events encountered during her daily life.
 
 
We love the idea of street art performed with hundreds of colorful origami glued on the walls of Paris.