October 13, 2011 | By Shannon Kelly
It seems like we can't escape QR codes. Just today, when sending out the In Your Head Newsletter, our email marketing service produced one (above) for sharing so we thought it was time we addresses these funny new barcodes.
A QR code (Quick Response code) is a type of barcode first designed by Toyota in 1994 to track vehicles during the manufacturing process. More recently, these barcodes have become popular for marketing purposes, directing customers to a specific URL or even to compose an SMS message. To view the content enclosed in the barcode, users need to download a QR code scanner for their mobile phone.
Not sold yet? Perhaps it's time to reconsider. While a QR code is still new to most consumers, itʼs a fast growing trend that is becoming more common practice due to the rapid adoption of smartphones. Below are statistics on who is currently scanning QR codes.
Most recently, businesses and brands have used these special 2-D barcodes to communicate additional product information or to advertise loyalty programs and dispense coupons but these tactics only scratch the surface how QR codes might be used in the future. Here's a comprehensive list of ways to use QR codes from Mark the Marketer.
We love the immediacy of the technology but, like every tactic, we caution anyone who approaches this tool with a "just slap one" attitude. QR codes, in order to be effective, need to be fully integrated into the design, theme, and messaging. Adopting this trend immediately without considering how it might work with your overall brand strategy could turn off potential customer.