luxury content
January 27, 2012 | By Shannon Kelly
On the success of innovative film collaborations by NOWNESS to portray the LVMH brands (and cohorts) with a differentiated light, we predict more brands will invest in brand-building video content to elevate the customer experience.
Case in point — The Luxury Collection original short film, “Here,” directed by Luca Guadagnino.
The film was produced by Academy Award winner Tilda Swinton and Waris Ahluwalia (the brand’s newest Global Explorer) and reunites Ahluwalia with Guadagnino, the director of their Golden Globe-nominated film, I Am Love, to offers a glimpse into the hidden treasures and iconic properties across the United States.
Starring Agyness Deyn, the short explores the beauty of three destinations set to music by Jason Schwartzman and Woody Jackson.
The brand's mantra, "Life Is A Collection of Experiences. Let Us Be Your Guide," led the creative direction for the team to explore the unexpected joys of a cross-country journey. With romantic undertones, the ethereal, dreamlike sequence feels part Alfred Hitchcock tribute as the character uncovers clues along the adventure.
We love the poignant storyline as a tactic for communicating escapism in a modern technologically charged culture.
